On June 9, 2008, Steve Jobs took the stage in San Francisco to unveil the new iPhone.
As he presented the new market share of apple following the launch of the first iPhone, he illustrated it with this graphic
Take 10 seconds to find the inconsistencies in this pie chart …
You got it ?
Doesn’t the green slice here look bigger than the purple slice when the percentages indicate otherwise ?
Here is how this chart should have been modified so as not to compromise the integrity and perception of the chart :
- Remove 3D aspect.
- Change the coloring to be less dramatic, while still relating to the different companies.
- Use a visual that uses length (bar chart) rather than area (pie chart) to demonstrate differences, as humans are better able detect differences in lengths.
Finally here’s how this slide should have been presented :
only people working on data would have been able to see that one 😅
Nice little article on one of the the most unbelievable discrepancie that happend during a keynote
Thanks for sharing this story and that advice that came along
Remember to see it in live at the time
Came here for the data science content and came across this funny story time thanks for tips if it happens one day 😉
Thanks for this piece content, you’re all blog is really pleasant to read
Cyrus
Didn’t know about that pie chart,
love to see those kind of inconsistencie even in the top of tech industry
great blog btw 🙂
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What a piece of curiosity, nice content thanks
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